AALPHAS COOKIE POLICY

Effective Date: June 2024

1. INTRODUCTION

This Cookie Policy explains how Aalphas ("we," "us," or "our") uses cookies and similar tracking technologies on our website https://aalphas.com ("Website"). By accessing or using our website, you agree to the use of cookies as described in this policy. If you do not agree to the use of cookies, please disable cookies in your browser settings or refrain from using our website.

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They serve various purposes, including recognizing your preferences, improving user experience, and analysing website performance. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services embedded on the website ("third-party cookies").

3. TYPES OF COOKIES WE USE

At Aalphas, we use a variety of cookies on our website to enhance user experience, improve website performance, and provide personalized services. These cookies can be categorized as follows:

• Strictly Necessary Cookies: These cookies are essential for the operation of our website and enable core functionalities such as page navigation, access to secure areas of the site, and e-commerce transactions. Without these cookies, the website cannot function properly.
• Performance Cookies: Performance cookies collect anonymous information about how visitors interact with our website, including which pages they visit most frequently, how long they spend on each page, and any error messages encountered. This data helps us analyse website performance, identify areas for improvement, and optimize the user experience.
• Functionality Cookies: Functionality cookies enhance the usability of our website by remembering user preferences and choices, such as language preferences, font size, and region-specific settings. These cookies enable us to provide personalized features and improve the overall user experience.
• Targeting/Advertising Cookies: Targeting or advertising cookies are used to deliver relevant advertisements to users based on their interests and browsing behaviour. These cookies track users across websites and platforms, allowing us to display targeted ads that are more likely to be of interest to the user. They also help us measure the effectiveness of our advertising campaigns and improve ad targeting.
• Session Cookies: Session cookies are temporary cookies that are erased when you close your web browser. These cookies are used to maintain session state and enable essential functions such as user authentication, form submission, and shopping cart management during a single browsing session.
• Persistent Cookies: Persistent cookies remain on your device for a specified period or until you delete them. These cookies are used to remember user preferences, personalize content, and provide persistent authentication across multiple browsing sessions. They enable features such as "remember me" functionality and personalized recommendations.

4. THIRD-PARTY COOKIES

In addition to the cookies we directly control for the operation of our website, Aalphas also utilizes third-party cookies provided by trusted partners for various purposes, including analytics, advertising, and social media integration. These third-party cookies are set and managed by external domains and enable us to enhance website functionality, personalize content, and analyses user behaviour. Here's how third-party cookies are utilized:

• Analytics Cookies: We may partner with third-party analytics providers, such as Google Analytics, to collect anonymous data about website usage and performance. These cookies help us understand how visitors interact with our website, which pages they visit, and how they navigate through the site. The information gathered is used to improve website usability, optimize content, and measure the effectiveness of marketing campaigns.
• Advertising Cookies: Our website may display advertisements from third-party advertising networks, such as Google Ads or Facebook Ads, which use cookies to deliver targeted ads based on users' interests and online behaviour. These cookies track users across different websites and platforms to serve personalized ads that are relevant to their preferences. They also help us measure the performance of advertising campaigns and optimize ad delivery.
• Social Media Cookies: We integrate social media features into our website to allow users to share content and interact with social media platforms such as Facebook, Twitter, and Instagram. Third-party social media cookies may be set by these platforms to track users' interactions with embedded social media widgets, such as "like" buttons or embedded tweets. These cookies enable social media providers to personalize content, measure engagement, and deliver targeted advertising.
• Affiliate Cookies: We may partner with affiliate marketing networks to promote products or services from third-party merchants. Affiliate cookies track users' clicks on affiliate links and record any subsequent purchases made on the merchant's website. These cookies enable us to earn commissions on qualifying sales and provide users with relevant product recommendations based on their browsing behaviour.
• Content Delivery Network (CDN) Cookies: Aalphas may use content delivery networks to improve website performance and deliver content more efficiently to users. Third-party CDN cookies help optimize the delivery of static assets, such as images, videos, and scripts, by caching content on servers located closer to users' geographic locations. These cookies enhance website speed and reliability, resulting in a better user experience.
• Embedded Content Cookies: Our website may include embedded content from external sources, such as YouTube videos, Google Maps, or social media feeds. Third-party cookies may be set by these embedded content providers to track user interactions and customize content based on users' preferences. These cookies enable seamless integration of external content into our website and enhance user engagement.

5. COOKIE MANAGEMENT

At Aalphas, we respect your right to control your personal information and preferences. You have the ability to manage cookies and tracking technologies used on our website according to your preferences. Here's how you can exercise control over cookies:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can adjust your browser settings to accept or reject cookies, delete existing cookies, and set preferences for cookie storage. Please note that blocking or deleting cookies may impact your experience on our website and limit certain features and functionalities.
• Cookie Consent Banner: When you visit our website, you will be presented with a cookie consent banner that allows you to accept or decline the use of cookies. By clicking "Accept Cookies" or continuing to browse the site, you consent to the use of cookies as described in this policy. If you choose to decline cookies, only strictly necessary cookies will be set, and some features of the website may be unavailable.
• Cookie Preferences: We respect your preferences regarding the types of cookies we use and offer options to customize your cookie settings. You can manage your cookie preferences through the cookie consent banner or by accessing the cookie settings in your browser. You have the ability to opt in or out of specific cookie categories, such as performance cookies, functionality cookies, and targeting/advertising cookies.
• Opt-Out Mechanisms: Some third-party cookies used on our website may offer opt-out mechanisms that allow you to decline or disable tracking. These opt-out mechanisms may be provided by the third-party providers themselves and can usually be accessed through their privacy policies or cookie management tools. We encourage you to review the privacy policies of third-party providers for information on how to opt out of their tracking technologies.
• Do Not Track Signals: Some web browsers offer a "Do Not Track" (DNT) feature that allows users to express their preference not to be tracked across websites. While our website respects DNT signals and does not track users who enable this feature, please note that not all websites and third-party services Honor DNT requests. Therefore, enabling DNT may not completely prevent tracking by third-party cookies.
• Cookie Deletion: You have the option to delete cookies stored on your device at any time through your browser settings. Deleting cookies will remove any stored preferences, login credentials, and other data associated with those cookies. However, please be aware that deleting cookies may also delete certain website settings and preferences, and you may need to re-enter information or adjust settings upon your next visit.

6. UPDATES TO THIS COOKIE POLICY

At Aalphas, we are committed to maintaining transparency and keeping our users informed about our data collection and usage practices. As part of this commitment, we may update this Cookie Policy periodically to reflect changes in our use of cookies, technological advancements, or regulatory requirements. When we make updates to this policy, we will take the following steps to ensure transparency and accountability:

• Notification of Changes: Any updates or revisions to this Cookie Policy will be prominently displayed on our website and accompanied by a notification alerting users to the changes. This notification may appear as a banner or pop-up message upon visiting our website or accessing specific pages where cookies are used.
• Revised Effective Date: Each time this Cookie Policy is updated, we will revise the effective date at the top of the policy to reflect the date of the latest revision. This allows users to easily identify when the policy was last updated and review any changes that have been made since their last visit.
• Detailed Change Log: Alongside the updated policy, we may provide a detailed change log or summary of revisions to highlight the specific modifications that have been made. This change log may include information about the types of cookies added or removed, updates to cookie categories or purposes, and any changes to cookie management options or preferences.
• User Consent for Material Changes: In the event of material changes to our cookie practices that significantly impact user privacy or data protection rights, we will seek explicit consent from users before implementing these changes. Users may be required to review and accept the updated Cookie Policy or adjust their cookie preferences accordingly.
• Continued Access to Previous Versions: We understand the importance of providing users with access to previous versions of the Cookie Policy for reference purposes. Therefore, archived versions of the policy will be maintained and accessible on our website, allowing users to review historical changes and compare different iterations of the policy over time.

7. THIRD-PARTY DISCLOSURE

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Cookie Policy. We may share your personal information with trusted third-party service providers who assist us in operating our website, conducting business activities, or servicing you, provided that these parties agree to keep your information confidential and comply with applicable data protection laws.

8. DATA RETENTION

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Cookie Policy, unless a longer retention period is required or permitted by law. When determining the appropriate retention period, we consider the nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

9. YOUR RIGHTS

As a user of our website, you have certain rights regarding your personal information, including the right to access, rectify, or delete your data, as well as the right to object to processing or request data portability. You can exercise these rights by contacting us using the contact information provided below. We will respond to your request in accordance with applicable data protection laws.

10. DATA SECURITY

We take reasonable precautions to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. We implement appropriate technical and organizational measures to safeguard the confidentiality, integrity, and availability of your data, including encryption, access controls, and regular security audits.

11. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored at, or processed in countries outside of your jurisdiction, including countries that may not offer the same level of data protection as your home country. In such cases, we will ensure that adequate safeguards are in place to protect your data and that any international data transfers comply with applicable legal requirements.